Clemson’s football program is nothing if not image-conscious. That’s not to say everything Dabo Swinney and company do is driven by external perception, but it is definitely important for people to see the program in a certain way.
The message is controlled. The access for outsiders is limited. The school bombards the information highway with rah-rah content, and it does an outstanding job of it, I might add.
None of those things is bad. In fact, they are good ideas for any executive trying to cultivate a certain culture within an organization. Cultures collapse when opposition comes openly from within the ranks, so guarding against that by limiting which messengers are representing the program is a smart failsafe.