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How much revenue will Clemson's new seat equity plan generate?

It’s hard to imagine the inside of a football stadium being a prime piece of real-estate, but that’s exactly the way the Clemson Athletic Department views Clemson Memorial Stadium and the 82,500 seats it houses.

In our second of a series of articles on IPTAY’s 2017 seat equity plan, Clemson athletic director Dan Radakovich told The Clemson Insider earlier this week that the lower bowl of Death Valley is IPTAY’s most valuable real-estate as an organization. That’s why Clemson and IPTAY have gone back and reviewed its old seat equity models and released a new plan last week for the 2017 football season.