It may be Clemson’s football team that will face off with Alabama for the national title, but in many ways, the whole university stands to gain from the appearance.
The Tigers’ success over the last few years has helped fuel enrollment growth at the university and new construction.
When the team won the 2017 game against Alabama, it helped increase the university’s national presence. After winning the game in January 2017, searches for “Clemson University” reached a five-year peak, according to Google Trends data.
“To be at the pinnacle of the sport for a protracted period of time really just raises the profile of the entire institution,” Mark Land, Clemson’s vice president for university relations, said.