The Clemson Tigers social media efforts this season are genius.
After making head coach Dabo Swinney one of the most popular head coaches in the country last week with a post-game lockeroom video of him pulling off his own rendition of the popular hip-hop dance, the “Whip” and the “Nae-Nae” in the middle of a mosh-pit of players, the Tigers added a new twist to their highlight reel.
This week, the sixth-ranked team in the country posted an emoji-themed video highlight of sophomore quarterback Deshaun Watson scoring a touchdown on a 21-yard run in the third quarter of one of the biggest wins in Clemson football history over Notre Dame, 24-22.