It’s no secret that certain schools in large cities or with massive alumni bases now posses an edge thanks to the name, image and likeness policy instituted by the NCAA on July 1.
For example, 90 football players at the University of Miami received a $6,000 deal from America Top Team in exchange for social media posts and in-person appearances.
While programs cannot negotiate deals on behalf of their student-athletes, blanket deals for their teams serve as a major advantage on the recruiting trail.
Clemson’s recent status in the college football landscape now faces a unique threat in the NIL.