CLEMSON – The importance of NIL is never as front-and-center as it is when the NCAA transfer portal opens at the end of the regular season, and many wonder if Clemson is prepared to compete in this new world. Athletic Director Graham Neff thinks it is.
A few weeks ago, Clemson announced the formation of the 110 Society (named after former head coach Frank Howard’s admonition to give 110% or keep your filthy hands off his rock). The new one-stop shop for all things Clemson NIL and the official partner of Clemson Athletics. 110 Society will create opportunities for fans, donors, and businesses to participate in and benefit from NIL deals with student-athletes.