AMELIA ISLAND, Fla. — More and more college athletic departments these days have got into the business of selling beer or wine at athletic events. According to a report last year on CBS Sports.com, 36 schools offered beer to the general public last football season.
The NCAA, who still bans alcohol from being sold at its venues when it is hosting a championship, even ran a pilot program at last year’s Men’s and Women’s College World Series to see how beer and wine sales in those venues would be welcomed. Some schools use it as another avenue for revenue sales, while some say they are getting out in front, helping ease the binge drinking that goes on during tailgate parties prior to football games.