Feeling desperate leads to acts of desperation, and that was borne out Friday morning when the Atlantic Coast Conference announced the addition of Cal, Stanford, and SMU.
So, who was desperate? The ACC and those three schools.
Let’s backtrack a second – the Pac-12 wasn’t as strong of a brand as other members of the Power 5 but has a tradition of winning, especially in Olympic sports. Pac-12 commissioner George Kliavkoff was hired because of his extensive experience in law and digital and broadcast media. He sent out a message last July 5 (2022) – that’s right, almost 14 months ago – saying that the league’s Board of Directors had permitted him to negotiate a new media rights agreement.