Don’t know if it’s a good baseball move, but it’s a marketing mistake.

As a fan, I’m disappointed at the Reds recent trade of Todd Frazier. As I’m not familiar enough with the prospects right now, I can’t address the “baseball” value of the trade. But as a marketer and communicator, I can only ask, what’s going on?

Todd Frazier was clearly the new face of the Cincinnati Reds, if not the new “Face of Baseball” (he finished in the Top 8 last year.) He comes off a totally unexpected win in the All Star Home Run Derby (the most watched in years). He has a storybook bio

and seems media savvy.