Everyone knows Cincinnati Bengals fans aren’t afraid to unapologetically show their stripes so, this year, Pepsi and fan-favorite Defensive End, Sam Hubbard, are teaming up to challenge fans to not only show their stripes, but earn them too with the “Who-Dey Fan-Dorsement Deal.”
To help do this, today, Pepsi dropped a digital short featuring Sam at a press conference calling on fans to prove their passion for a chance to be “signed” to the “Who-Dey Fan-Dorsement Deal.” The content kicks off a consumer sweepstakes where fans will have a chance to compete in weekly Bengals-inspired “Who-Dey” digital challenges, in an attempt to win special merch and the ultimate Bengals Fan Endorsement deal.