The NFL is apparently planning on stadiums not being full this year due to COVID-19, and they’ve already found a way to bring some extra money out of it.
According to Ben Fischer of Sports Business Journal, the NFL will allow teams to sell camera-visible signage to local sponsors this year, which will be displayed on tarps placed on the rows of fan seating that are closest to the field of play. The hope is this will reduce fan contact with players and coaches on the field.
Under a plan shared with team presidents on Tuesday, the first six to eight rows of seating in every stadium — including on-field suites — will be off limits to fans this season.