Joe Cool is now Joe Cover – Sports Illustrated cover, that is.
The magazine's football preview hits newsstands this week, and Cincinnati Bengals quarterback Joe Burrow is the star of the cover.
In his cover feature, Burrow reflected on his meteoric rise to fame, saying his newfound celebrity status still feels "very weird." Last season's AP Comeback Player of the Year also credited the Bengals' successful 2021 campaign to the team's camaraderie.
“What’s great about our team is you start to have these little moments with everybody,” he told Sports Illustrated.