Joe Burrow was the Heisman Trophy winner, National Champion, and first overall pick of the draft. He has some serious brand power behind him.
Burrow was on pace to win Rookie of the Year before his injury against the Washington Football Team. Even though his season ended early, fans had already bought more Joe Burrow jerseys than that of almost every other rookie in the NFL.
According to ESPN, Burrow came in second among the 2020 draft class in jersey sales, losing out to Dolphins quarterback Tua Tagovailoa, who finished third overall. Burrow finished right ahead of Chargers quarterback Justin Herbert and Cowboys wide receiver Ceedee Lamb, who was fourth non-quarterback among all NFL players.