We already know Cincinnati Bengals quarterback Joe Burrow and wide receiver Ja'Marr Chase are stars both on and off the field, but new data shows just how far their online reach goes.
Chase and Burrow placed No. 1 and No. 2, respectively, in a roundup of the top 50 social media influencers in the NFL. The NFL Players Association and Zoomph, a digital measurement platform, produced the report.
To create the list, the NFLPA and Zoomph measured each player's Twitter and Instagram metrics. Players' overall scores were composed of five factors: frequency of posts, social reach, engagement, fan demographic and fan attractiveness, the NFLPA website states.