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'It’s fierce': How the Cincinnati Bengals came up with their new uniform design

Scanning Paul Brown Stadium on Sundays, the Cincinnati Bengals organization noticed how popular its color rush jerseys were.

There were a number of those all-white uniforms with prominent stripes on the shoulders and the pants in the stands. Jersey sales gave the Bengals the same feedback.

So when the Bengals changed uniforms for the first time in 17 years, they built on what was most popular with the fanbase.

On Monday morning at Paul Brown Stadium, the Bengals unveiled their three new uniforms for the 2021 season. The new look features no color blocks around the uniforms – a throwback to old Bengals jerseys – in addition to bold stripes on the shoulders.