As with every Super Bowl, some people come to watch the game, some want to watch the halftime show and some come for the commercials.
Starting with Super Bowl XXIII in 1989, USA Today introduced its Super Bowl Ad Meter, a live poll during the telecast. That Super Bowl just so happened to be the game where the Cincinnati Bengals fell 20-16 to the San Francisco 49ers.
According to USA Today, ads are limited to those shown during the game – from opening kickoff to the end of the game, excluding those shown at halftime or local commercials – qualify for consideration in the Ad Meter survey.