Over the course of his previous 15 years with the Cincinnati Bengals, head coach Marvin Lewis has employed different motivational strategies for his teams. One of which is an annual slogan that usually gets unveiled around training camp and is a play on words to invite his team to embrace success.
Sometimes it’s labeled as “schtick-y”, as evidenced by bringing in hard hats and shovels for the “keep shovelin’” slogan some years back, but it still seems to get embraced by the players on some level. As the team gets set for spring workouts, Lewis has concocted another interesting slogan for 2018: “Build it better”.