As reported earlier, the University of Cincinnati athletic department is discontinuing its relationship with Adidas, and has signed a deal to make Under Armour the official outfitter and supplier of Bearcats athletics. Today, the Portland Business Journal reported the terms of the deal.
The 10-year deal includes more than $11 million in cash and more than $36 million in equipment, making it worth in excess of $47 million.
The university will get $1 million in cash and $3.5 million in equipment in the first year of the deal, according to a letter of intent obtained by the Business Journal through a public records request.