For years those visiting the University of Cincinnati bookstore or neighboring DuBois on Calhoun Street could buy a jersey of notable Cincinnati Bearcats and sport them to a game.
While the numbers were familiar, there were never any names on the back as the NCAA prohibited amateur athletes from capitalizing on their fame. In the meantime, universities could profit off of the sale of the jerseys.
This is all about to change.
With the NCAA now allowing name, image and likeness opportunities for college athletes, a player can now negotiate their own deals or work with an agency partnering with a school.