Since reaching the Stanley Cup Final in 2007, this organization has settled on a playoff berth as being the bar for what constituted a successful season.
It always felt that they were selling themselves and this fan base short.
In a league where more than half of the teams reach the postseason, making the playoffs alone shouldn’t resonate with Sens fans.
It would be one thing if Ottawa was a non-traditional market where hockey isn’t the only sports entertainment in town, but this is Ottawa and hockey is king.
Ottawa will never be to the scale of a hockey market like Toronto or Montreal, but the fans are passionate and sophisticated.