Cincy Reigns is a name, image and likeness fundraising collective that helps University of Cincinnati athletes in all sports monetize their personal brands. In return, they promote charitable causes and are expected to make positive contributions to the local community.
Tuesday, UC athletic director John Cunningham and Cincy Reigns founder Brian Fox gathered at Fifth Third Arena with a specific request for Bearcat donors. With the school officially joining the Big 12 in less than four months, the "Let's Reign" campaign has made its plea.
What is needed and when?
"It's an ambitious ask," Fox said.