On the day the Big 12 football schedule was announced, the University of Cincinnati officially introduced Total Quality Logistics (TQL) as a long-term sports partner. The scoreboard overlooking the snow-covered field featured the TQL logo.
Once the snow disappears, the TQL logo will appear on both ends of the field near the 25-yard-line.
Total Quality Logistics (TQL), the second-largest freight brokerage firm in North America and Cincinnati’s largest private company employs many University of Cincinnati graduates, so President Kerry Byrne sees it as a logical move.
Specifically, the agreement with the Bearcats includes a significant contribution to UC’s Day One Ready Campaign to support next-level success for Bearcats’ student-athletes in their upcoming endeavors in the Big 12 conference.