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White Sox: The new culture that’s starting to build on the south side

With a rebuild process comes endless changes. We White Sox fans know that we have a new face on the field just about every week. It’s inevitable with a rebuild.

One of the biggest changes that may go unnoticed to most is the change in the culture. It is more of a feeling than anything. You can feel it at Guaranteed Rate Field. You can see it in the attitude of the players. You can hear it in the emotion of Jason Benetti’s voice. The culture is changing.

Who cares, some may ask.