Driving into Chicago on I-55, you pass dozens of billboards. They all blur together: a kaleidoscope of shredded, fading adverts for hair transplants and dispensaries.
Then, suddenly, he appears, like a fastball down and in.
Lucas Giolito makes a great poster boy. Guaranteed Rate is quick to capitalize on his transition from the dreary bottom of the heap to the no-hitter top, showing how the power of belief and sheer willpower can turn around a career, as Gio did in 2019 and 2020.
But a billboard is just a billboard, and 2021 has been a bit more complicated for the White Sox pitcher.