The White Sox’s pursuit of Manny Machado is guided in part by what might be called a Netflix strategy.
(No, this is not a reference to Netflix’s “Bird Box” and that stupid and dangerous meme in which people go around their eyes covered.)
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Today virtually everyone knows Netflix. But before that, Netflix went on a binge signing pricey deals with big-name stars and content producers to win over consumers who might not have even known what a streaming service was.