The Chicago White Sox unveiled the team’s Nike MLB City Connect Series uniform Friday, featuring “Southside” written across the chest of the dark jersey with white pinstripes.
“The White Sox identity — black and white, gothic script and pinstripes — is so strong that it has resonated beyond the game of baseball,” said Wil Green, a Nike senior creative director, in a statement. “Their uniforms speak to the strength and hardworking nature of the Southside of Chicago — without saying a word. We wanted to harness the Southside’s personality for the Nike MLB City Connect Series and introduce its attitude to newer, younger fans.