On Tuesday’s tour of U.S. Cellular Field, the White Sox showed the media a promotional video featuring the narration of popular South Side musician Chance the Rapper.
The 2-minute long video is meant to strengthen ties to the team’s South Side heritage, something the team has either ignored or failed to do over the recent past.
ICYMI: @chancetherapper narrates a new Sox pump-up video. pic.twitter.com/YIa6PTSHjt
But Chance and the White Sox had an even bigger announcement on Wednesday. In conjunction with New Era, he designed three new limited edition White Sox hats based off the hybrid Sox logo he wears with the band, Donnie Trumpet and the Social Experiment.