The Lynchburg Hillcats' mischievous promotion was announced over the soundsystem at Calvin Falwell Field every time White Sox prospect Zack Collins stepped to the plate.
When Collins of the visiting Winston-Salem Dash struck out Monday evening during the Class-A road game, the Hillcats would discount a local beer.
Winston-Salem and Collins aren't the only targets of the promotion this season, and it might have caused more excitement if there were more than 50 people in the stands, a sparse crowd due to a fierce downpour that delayed the game 1 hour, 25 minutes.
But he was an understandable mark given his struggles at the plate to open his first full professional season.