There certainly are worse names the White Sox could have for their ballpark than Guaranteed Rate Field.
Drake LaRoche Memorial Park, Try Not to Suck Stadium or Ligue and Son Field spring to mind.
But immediately after the Sox switched naming rights from U.S. Cellular to Guaranteed Rate Field as of Nov. 1, everyone in Chicago seemingly took to social media to come up with their own catchy nickname for the park.
Guaranteed Loss Park. Low Interest Stadium. The Default.
You get the idea.
After reading some suggestions Wednesday afternoon, I asked Guaranteed Rate President and CEO Victor Ciardelli and Sox marketing honcho Brooks Boyer what they would prefer as the new nickname to replace "the Cell.