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Adam Eaton on controversial Oscars tweet: 'I feel terrible. I truly do'

White Sox center fielder Adam Eaton apologized Monday for a tweet that sparked controversy during the Oscars telecast on Sunday night.

As Oscars host Chris Rock opened the show with a monologue addressing the lack of racial diversity among Academy Awards nominees, Eaton tweeted a message he said was meant to talk about equality.

“What does it always have to be about black and white…? #American” he tweeted.

Eaton, one of the most active Sox players on social media, has more than 34,000 Twitter followers, and some took exception with a tweet they thought downplayed the protests.