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SoccerCast Chicago: Chicago Fire’s Kyle Sheldon goes in-depth on the logo rebrand

Related Topics: Chicago, Chicago Fire, Brian Sandalow

On January 8th, the Fire announced they wanted to make things right. They’d heard the complaints, and at times anger, from fans over the 2020 rebrand of the team: the colors, the ‘Fire Crown,’ the end of red kits, etc. So now they’ve started from scratch, beginning with a massive undertaking of information gathering, discussions and surveys.

On the latest episode of SoccerCast Chicago, I spoke with Fire SVP of Marketing Kyle Sheldon, who is leading this undertaking.

Listen wherever you get your podcasts: https://anchor.fm/soccercast-chicago

While I certainly hope you listen to our conversation, as it will provide the most context, today for Hot Time I wanted to highlight a few things and give my thoughts on what was a very informative and, I thought, transparent conversation.