The Chicago Red Stars unveiled their new club badge earlier today.
A whole new look.
A whole new feel.
This is Chicago.
This is My Kind of Town.#MKOT pic.twitter.com/v7BvZUO615— Chicago Red Stars (@chicagoredstars) February 7, 2017The facelift comes as part of a broader overhaul of the organization’s visual branding. The new look, part of the club’s My Kind Of Town marketing campaign, is intended to establish stronger links with the city.
Red Stars owner Arnim Whisler had this to say during the badge reveal:
“When the Red Stars first brought women’s professional soccer to Chicago in 2007, we knew it would be an uphill battle, but something that was worth it for the city.