Let’s start with a bold truth. Chicago Fire is named for the greatest story our city can tell — its own legend.
As Chicago Fire FC, we own one of the greatest origin stories in world football, and one of the most inspirational sources of pride and identity a team could hope to have — a city and a people forged in fire. A people undefeated.
So, during the research exercise that the Club carried out over the last 18 months, with surveys, interviews, focus groups and extensive Club and league research, that name and that origin story repeatedly stood out as two of the most powerful assets the Club and its fans valued, and certainly the standard by which all other ideas were judged.