CHICAGO (March 10, 2017) — Ahead of Saturday’s 2017 home opener, the Chicago Fire Soccer Club today unveiled plans for celebrating the club’s historic 20th season in Major League Soccer, including Valspar Corporation’s presenting partnership of the milestone campaign.
The Chicago Fire’s 20th Season, presented by Valspar, will come to life through a wide range of new fan-focused initiatives. Among the most notable activations is the creation of club-centric commemorative memorabilia and merchandise, a dedicated digital microsite (Chicago-Fire.com/20Seasons), a special mid-summer celebration benefiting the Chicago Fire Foundation and prominent matchday elements.