A couple months after the Chicago Fire unveiled the “crown” crest, when criticism of the design was still flowing fast and hard, owner Joe Mansueto issued an olive branch: “I told our fans if the existing badge wasn’t working for them that we’d fix it.”
Turns out, he’s a man of his word.
“That’s what we are going to do,” Mansueto announced today in a statement. “Fans have made their voices heard over the past year and now we’ll undergo a fan-focused process to create an identity that will stand for all Chicago for decades to come.