CHICAGO & WHITESTONE, N.Y. (Jan. 15, 2020) – Chicago Fire FC today announced a multi-year partnership with BODYARMOR, establishing the brand as the team’s “Official Sports Drink” starting this upcoming 2020 Major League Soccer season. BODYARMOR originally announced a partnership with Major League Soccer in September 2019 to become the league’s Official Sports Drink partner in the U.S. commencing in 2020.
As part of the agreement, BODYARMOR Sports Drink will hydrate Fire players on sidelines at matches and practices, in locker rooms and in training facilities. BODYARMOR’s logo and branding will be featured on coolers, cups, squirt bottles and towels on sidelines starting this upcoming season.