An inside look at “Phase Two” of the Chicago Fire’s logo design project

Chicago Fire FC Fire players Miguel Navarro (left) and Ignacio Aliseda hug after a goal against FC Cincinnati at Soldier Field. The club’s current, unpopular “Crown” logo appears in the background.The Chicago Fire’s “A Crest for All Chicago” project enters Phase Two today, and we now have very specific clues of what the club’s new logo will look like.

“We believe that we’re headed down a path to create something that will represent all Chicago,” Fire SVP of Marketing Kyle Sheldon tells Hot Time in Old Town during an in-depth look at Phase Two. “When you see it, it will say ‘This is from Chicago. This represents Chicago. And it represents the Fire. And it represents a club that has 20 plus…