Monday, June 21 Today’s the day. We’ve launched the crest and visual identity that you inspired. The response to this project was remarkable. From the jump, Fire fans and supporters made their voice heard. The passion and love for the Club was immediately apparent. We entered this project not knowing whether or not clear direction would emerge from the thousands of people who wanted to add their voice.
To: Crest Project Team
From: Kyle Sheldon, SVP of Marketing
Subject: Thank you
A Crest For All Chicago | How We Got Here Together
