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Wrigley Field historical sleuthing: A 5-game series

Given the team and dates on the marquee in this photo, it wasn’t too difficult to find.

The Cubs played the Milwaukee Braves in a five-game series at Wrigley Field April 29 and 30, May 1, 2 and 3, 1958.

Wait, what? A scheduled series of five single games? Why did they do that? We don’t see things like that in modern baseball and I don’t recall any series like this in my time going to Wrigley Field.

While I don’t have a definitive answer to this question, I have an educated guess.