YouTube TV and Sinclair parted ways yesterday, which means that any chance Marquee Sports Network had of providing Cubs fans with streaming broadcasts on the world’s most popular website disappeared. While prohibitive carriage costs appear to be the driver here, the less obvious and more important, reason is that baseball just doesn’t resonate with younger viewers, which is the bulk of YouTube’s audience.
I’ll continue to blame Rob Manfred, whose constant tinkering with the game has left it directionless, and in fact, is probably causing baseball to lose its panache with its main demographic, too.