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Selling Naming Rights to Wrigley would add $4.5m in annual payroll

Related Topics: Payroll, Naming rights

Selling the naming Rights to Wrigley Field would add $4.5m in payroll. I provide this fact as a data point for any holiday discussions you find yourselves in.

Bleacher Nation (link is external) recently asked its readers if the Cubs should sell the naming rights to Wrigley Field. The post framed the question by asking if ‘losing’ the Wrigley name, and its history, is worth “$10 million annually, and a slightly better bullpen each year [or] $20 million annually, and the ability to always go after the best free agent pitcher on the market?” I disliked this question because the data exists to reliably predict the actual dollar amount payroll would increase.