We added this as an update to a previous piece about YouTube TV cutting off negotiations with Sinclair, but it’s worthy of it’s own post in light of the potential importance to Cubs fans. Sports fans in general, really. After initially taking a hard-line stance in a series of direct tweets from their YouTube TV account, the content curator’s main account replied to an upset subscriber with news of hope.
This feels like some classic good cop/bad cop action, with YouTube leveraging current subscribers and the general public as a negotiating tactic. The disagreement is rooted in cost, of course, as the rising carriage rates and raw number of regional sports networks make it difficult for cable carriers to maintain low rates.