It’s not quite as much fun as their first Kris Bryant billboard, but the new Adidas ad outside Wrigley is a nice touch. It’s becoming very clear that whatever money Bryant isn’t yet getting from a contract extension will be made up for in national endorsements, whether that be the one shown above, Red Bull, or any number of potential suitors lining up to slap his mug on their products.
Then again, Bryant would be making cash registers ring with advertisers regardless of what the Cubs are paying him, and it’s that contract, or rather, the potential prevention of him earning a bigger one at the earliest possible date, that remains an issue.