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Joe Maddon focuses his 2017 message around one word

CHICAGO -- He's still revising his message, but Chicago Cubs manager Joe Maddon knows the word he wants to use when he meets with his team in spring training to begin the Cubs' attempt to accomplish a rare feat in sports: repeating as champions.

“I’m really rotating around the thought of authenticity," Maddon said Wednesday evening, with the Cubs' annual fan convention approaching this weekend. "I talked about it a lot last year. Authenticity has a chance to repeat itself without even trying. It's part of who you are. It's not fabricated. It's real. I think one of our strongest qualities is the authentic component of our players.