All the Cubs down in Wrigleyville loved October a lot, but the White Sox did not. No, they won’t be stealing Christmas from our north-side heroes, but things seem to be quite surly on the South Side.
As the Cubs continue to bask in the glory of their first championship in over a century, the White Sox negotiated to give naming rights to a company whose branding has drawn visual association to the lack of success for the franchise since 2005. It has been a great offseason by default for the boys in blue, regardless of moves.