Former major-league player Jake Fox was known for his versatility rather than his fashion sense. But at 37, Fox finds himself taking a swing at a new business endeavor he never would have thought possible a decade ago.
In July, Fox, who played parts of two seasons with the Cubs in 2007 and 2009, and his friend Alexy Posner launched The Fox Code, an Athleisure clothing and lifestyle brand.
The goal of the brand is to capture the mentality behind baseball, though Posner said people who don’t play baseball also could be inspired by the brand.
The logo, featured on hats and some T-shirts, is a large greater-than sign in front of a small “B4.