You’ve seen the tweets - the ones that take TV ratings from big baseball games and throw them next to a random Warriors game from late March, just to make a point. It’s not a groundbreaking narrative: baseball’s struggle to retain younger fans continues. According to some of the latest Nielsen Ratings research, MLB ranks 2nd among the four major sports when it comes to drawing interest from the 18-24 age group. On the surface, not so bad. And while the “Baseball Is Dying” argument is a heavy-handed one, it’s not hard to see that the NBA is quickly gaining ground - especially among the younger generations.
Fantasy Baseball in Math Class? Maddon Offers Unique Perspective On How MLB Can Grow
