The Cubs’ annual Social Media Night is always a little bit different. Sometimes there are scavenger hunts, sometimes there are trivia contests, Clark almost always makes an appearance. In 2020 we met on Zoom, but regardless of the specifics what is always clear is that the social media team who create content for the Chicago Cubs do an outstanding job engaging with fans and know how to manage an event that brings dozens of people together each year.
It’s so much more than one night, though. The content teams behind the Cubs and other MLB franchise accounts are online everyday mixing it up with fans on Facebook, Twitter, Instagram and TikTok and they are excellent at their jobs.