The Cubs had their worst year since 2014 this season, and that’s reflected in TV ratings for the team, per Dalton Barker at Crain’s Chicago Business:
Back-to-back end-of-season collapses for the Chicago Cubs resulted in final 2019 TV ratings declining to a 4.13 local share from 4.38 in 2018, representing a 5.7 percent decline year-over-year in Chicago viewership, Nielsen media numbers show. The 2019 ratings are the lowest the team has seen since 2017, when ratings were 4.05. In 2015, the year before the World Series team took the field, the Cubs’ ratings were 3.