The Cubs announced Wednesday that season tickets prices would drop by an average of 2.5%, though they said it was not matter of missing out on the playoffs. Instead, explained VP of ticketing Cale Vennum, the shift was due to the addition of more early-season home games. And it’s not a uniform discount, as some sections will drop by as much as 6.5% while others will experience a slight increase.
“It’s predominantly when you have six more games in March and April that obviously is going to factor in,” Vennum explained. “So really strong sales, you combine that with a little different schedule next year, put all those factors together, that’s what led to the 2.